Social CRM is Part of the Strategy, Not the Strategy Itself
As business methods and tactics shift to accommodate social media, many companies who have been late bloomers, so to speak, scramble to introduce social to their way of doing things. The Internet...
View ArticleSo You Think Social Media is Free? It’s Not and You Better Have a Plan
Something that happens all too frequently with businesses that are new to social media is that they jump right in without a plan. Apart from just a general lack of strategy and planning, they have no...
View ArticleManaging Multiple Social Profiles Within An Organization
If you’re a large business, there’s no doubt that you’re using social media to help with your online marketing efforts. After all, if your target market is there (and trust us, they are), you should be...
View ArticleThree Tips On How to Responsibly Engage On Twitter
With social media so easily accessible, practically any newsworthy event ends up “going social.” From the debates to the World Series to the upcoming election, social media users can be found engaged...
View ArticleManaging Social Campaigns and Online Events
When businesses make a real drive to incorporate social media, it becomes difficult to ignore the usefulness social channels bring to online events and marketing campaigns. As we become increasingly...
View ArticleIt’s time to ‘democratize’ social within the organization and not limit it to...
It feels, sometimes, as though social media might be the least social activity ever, doesn’t it? It’s easy to get caught up in echo chambers or feel like there’s a process that we have to follow –...
View ArticleSocial: It seems so easy, yet so daunting! Three tips to getting started!
Ever so often, I am asked the question ‘So how do I get started on Social?’ It seems so easy but yet so daunting. Social media is an incredibly vast space. It seems like every day there are new...
View ArticleWhat we learnt from IBM Connect 2013 about Social Media Engagement
Esteban Kolsky (@ekolsky) of ThinkJar recently wrote a nice blog post “IBM Heralds The Mainstreaming of (Not Social) Business”. He was referring to IBM’s flagship ‘Get Social’ event ‘IBMConnect’ held...
View ArticleSocial Media for Educational Institutions: How to get started
Spend any amount of time around prospective students entering universities, and one thing will become very apparent and quite quickly: they are social creatures. Their social interactions extend far...
View ArticleSo you want to outsource your social media team?
As social media becomes such an integral part of marketing, among the most important decisions businesses face these days is whether or not to outsource their social media teams. One of the biggest...
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